As we learned earlier google makes its money from advertisement, but what we we didn't get into was how to use this to our greatest advantage.


What we want to find is particular keywords that will give you the highest pay-per-click. Why do hours of work for a keyword that is only going to get you $0.03 per click? We want high paying Keywords!  Google has both, "Adsense" and "Adwords". Google Adwords is the advertising platform for business that we spoke about.  Business pay Google for every person who clicks on their ads. Those ads are paid by the businesses via Adwords. As you know businesses will ONLY pay if you click on their ad. The part that effects you the most is the price paid per click is determined by the market place. That is, the more competition for a particular subject or keyword, the more the business is going to pay Google's adwords per-person who clicks on their ads.

The price Adwords charges the advertiser per click for content ads, roughly determines the price YOU will be paid per-click with google Adsense. Knowing this, keep in mind, there is no hard and fast rule of what keywords are going to give you the most pay-per-click. This is because the amount you will be paid per-click is determined by the market a particular niche. One day you could be paid $2.50 per-click one day and $0.65 the next. Thus, in the subsequent blog entries when talking about calculations you need to know that they are only estimations of what you could earn, and hard rules. With that said, in my experience my " possible earning calculations " are ussually about 90% accurate!  Discovering high paying keywords and niches that the payout per click will vary, BUT if you find a high paying keyword most days will mean high pay!!!!

Knowing all this information on how Adsense determines YOUR pay will give you a head above the rest of the people who are not reading this. What you should do now is go out and "play" with the google search terms and discover which are the most popular. Check out what people are writing about. Notice how many paid advertisements their are on the google.com search page for particular subjects. This will give you a better index of which keywords and words will pay the most. For example: type in the words " Cheap Flights " (without quotes) at google and you will get 22,900,000 search results, AND 3 paid advertisements on top! My guess is that this is a niche that pays pretty darn good!