You will often hear the word "niche" being floated around when ever anyone talks about making money with google. It is referring to "niche marketing". Here we will touch on what exactly "niche marketing" is and how you need to use it to your advantage. 

"Niche Marketing" or a "niche" is a specific part of the population you intent on focusing your marketing efforts toward. For making money with google adsense using a blog as our webpage it will refer to what subject we want to write about, and thus what subjects will come up in our google adsense ads. 

Why is finding a niche important? 

Different niches will earn you different amounts of money for each click. Some niches will earn you up $10.00 per-click while other niches will earn you ONLY $0.01 per-click. One cent per-click is for the most part a waste of your time. Lets do some math here: is you earn $5.00 per-click, and get ONLY 60 clicks per-day you will be earning $300.00 per-day! According to the U.S. Census Bureau in 2008 that US had a population of 304,059,724. Thus, you would ONLY need 0.00000197% of the American population to click on ONE of your ads to be making well over $100,000 a year with google adsense! 60 clicks per-day is achievable by ANYONE. Thus, you want your blog/webpage to be geared toward subjects with those high paying clicks! Pretty amazing - Huh?

Furthermore, you need to find a niche that is NOT over loaded with competition. For example, the "make money online" niche has a fairly good payout, BUT is extremely popular. If you search the term "Make Money Online" in google you will have 168,000,000 search results! So, you need to find a niche that people want to learn about, has high payout per click with google adsense and is doesn't have an intense about of competition. 

Simple enough, right? Well, finding a niche that pays good money per -click, that is NOT extremely over competitive, and will give you enough material to write about it is what is difficult. In the next entry I will recommend ways that all of the top earner with google adsense use to find a niche.